Chris McCormick - Optimisation Strategist, PRWD

Paul is regarded as one of the UK’s leading experts in Conversion Optimisation and as such is featured in Econsultancy, Smart Insights,  Tech Radar and Internet Retailing.  Paul’s ethos is to share knowledge and work collaboratively to drive business improvements; he's an international speaker at conferences such as Marketing Week Live, Conversion Conference London & Berlin and Conversion Summit Frankfurt. He still maintains a hands on role delivering client projects at his full-service optimisation agency, PRWD. Clients he’s worked with include Schuh, The North Face, Bensons for Beds and Trend Micro.

Follow Paul on Twitter @paulrouke

Previous Attendees Included

Emma Travis - Optimisation Strategist, PRWD

Emma is a skilled user behaviour and research practitioner.  From eye tracking studies to cross device moderated research, Emma is skilled in a range of research techniques to get the best insights out of any project. Recently providing expert comment for PC Pro Magazine's piece "The Psychology of Online shopping", Emma has worked with brands such as ASDA, Jet2, Channel 4 and Aviva.

Follow Emma on Twitter @Emma_Travo

Matt Lacey - Head of Optimisation, PRWD

Matt is head of optimisation at PRWD, working across all of the core disciplines involved including web analytics, user research, and testing. He works collaboratively with clients such as Vans, Sliderobes, The Student Room Group and Harveys. Matt has a solid grounding in how data underpins Ecommerce operations having previously worked as a web analyst for some of the UK’s largest retailers.

Follow Matt on Twitter @matt_lacey12

"PRWD put together an excellent event with knowledgeable and inspiring speakers. The clients and delegates at this event were also intelligent and experienced professionals, who took the opportunity to share challenges and valuable experiences in this important area."

Paul McDermott
Head of Ecommerce

I’ve really enjoyed it today and learnt a lot from it. I came into it with an open mind and there’s certain things I’ll definitely take back to the business that will change how we work

Jack Wallington
Director of Marketing
The Student Room Group

Learn from industry leading speakers as they reveal their optimisation know-how, best practices and real world examples, gained from working with some of the most progressive brands in the world.

I'm interested

Nicole Prior - Optimisation Strategist, PRWD

Nicole spent 4.5 years working in a fast paced ecommerce environment at the UK largest online kitchen retailer, 

Nicole has first hand experience of introducing testing into a large organisation and gained stakeholder and business buy-in for the customer centric approach her team wanted to take. Building an in-house testing team, Nicole has experience of testing at large scale, delivering strong results for a business now worth £1.6bn.

Follow Nicole on Twitter:  @Nic_ole

Previous Speakers

What did previous attendees think?

Why attend? 

Who can attend?

PRWD Reveal Events are invite-only, client-side events. Originally started in 2013 for PRWD clients, they provide a forum for senior managers and directors to learn from one another on topics around Conversion Rate Optimisation.

The event has now expanded from Manchester to London and for the first time In October, online. This way we can accomodate a wider network of client-side peers and the online experience allows for flexibility in working hours.

Is there a fee to attend?

No, the online event is completely free to attend.

When will the next PRWD Reveal event be?

Check our Twitter @prwd or the event hashtag #PRWDReveal for all the latest updates on future events.

Contact PRWD

An Unmissable Marketing Optimisation Event

PRWD Reveal Will Return in 2016

0161 820 5754

PRWD Reveal is focused on providing strategic and practical takeaways to help deliver real business impact through data driven marketing. PRWD Reveal are invite only events, originally started in 2013 for PRWD clients, to provide a forum for senior managers and directors to learn from one another. We have held the event in Manchester, London and for the first time last October, an all-day online conference.

This one day conference will show you how to implement a robust growth strategy which can deliver major uplifts in sales revenue and profitability, as well as changing the way you develop your brand, innovate your offering and redesign your website. 

PRWD Reveal is for senior marketing or Ecommerce managers who are interested in marketing strategy, business growth strategies, tactics to improve KPIs and those tasked with driving business performance.

Hands-on  experience from the coal-face of retailing – real case-study material from the little wins you get – is a particular feature of the way PRWD do events and for that reason they are refreshing, interesting and relevant.  

"Best event I've been to all year. I think because of numbers and a focused topic it allowed for actual takeaways. I'll definitely be attending again!"

Sean Mckee
Head of Ecommerce 

James Abbott
Ecommerce Manager
A Hume Country Clothing

Would You Like to Attend Our Online Event?

"The PRWD Reveal Event is definitely one of the most practical Online Marketing events I've attended in years. Fantastic line up of speakers, excellent content and something for everyone to take back to their own business."

Derek Gallagher
Manager Global Business Operations
Trend Micro

I'm interested
I'm interested

Paul Rouke - Founder & Director of Optimisation, PRWD

Having spent the last 5 years working client side for Shop Direct - the UK's largest online retailer, Chris has a wealth of experience in understanding key customer journeys and behaviours. Most recently, Chris was part of a team that won Shop Direct the coveted ‘Best Customer Experience in Retail’ award and was a key player in their transformation into a pure customer-centric organisation. 

Follow Chris on Twitter @Mccormick_26

Previous Presentations

Paul discusses how Conversion Optimisation is the biggest growth area for marketers and why the term itself can be dangerous unless you take a holistic view to online growth. He will provide practical takeaways and strategies to ensure any digital marketers about to start A/B testing get the greatest ROI from their activity, as well as sharing the fundamental elements needed to really grow your brand & revenue online. 

Forget About Conversion Rates, It's All About Growth - Paul Rouke 

In this talk, Matt will share tips to help you get buy-in from your senior stakeholders. Areas covered will include tackling objections and myth busting, using data to make your case and using the fear of loss in competitive markets to your advantage.

Top CRO Lessons Learnt from Shop Direct - Chris McCormick

The Creativity Behind A Successful Optimisation Programme - Nicole Prior

Chris has only recently joined PRWD having spent the last 5 years working client side for Shop Direct – one of the UK's largest online retailers with brands including and  At Shop Direct he was part of a fast paced, data driven ‘test and learn’ culture, which on average delivered 70 tests per month across desktop, mobile and tablet. Chris will share his top tips from his extensive experience to help you build your own data driven culture. 

The Psychology of Online Shopping - Emma Travis

An introduction to consumer psychology and how to effectively apply its principles to tap into visitor’s subconscious and encourage them to buy.

I'm interested

Nicole will share creative collaboration techniques to increase communication throughout the wider business and boost your optimisation success.

Stuart McMillan - Deputy Head of Ecommerce, Schuh

Stuart has worked for Schuh for three years; his job description includes responsibility for site performance and the quality of the conversion across all devices and being the champion for the multichannel, connected customer. Prior to this role, he was a senior web developer in the fashion industry, and brings a detailed technical appreciation to the Schuh ecommerce department. His aim is to try and create the definitive ecommerce experience in the UK footwear sector.

Follow Stuart on Twitter @mcmillanstu

53% of Schuh’s traffic comes from smartphone and it’s growing. This talk discusses how Schuh are beginning to prioritise their biggest traffic segment and how that has filtered into the development of their online experience. The talk will be in two halves: firstly, some broad approaches to working mobile first and secondly, some practical examples of optimising our mobile experience on the responsive site.

Oren discusses the elements that are essential to successful Personalisation online and how Personalisation can be a key tool in gaining significant impact from your CRO programme.

Oren Cohen - Head of Mobile EMEA, Optimizely

Oren is the Head of Mobile for Optimizely in EMEA. Before joining Optimizely in 2013, he was a marketing automation consultant and has been helping companies implement data driven customer segmentation and multi-channel marketing since 2009. Oren started off as an enthusiastic Optimizely user before joining the Optimizely team in Amsterdam and then helping establish Optimizely in the UK.

Follow Oren on Twitter @o_cohen

Personalisation: A Key Tool For Optimisation - Oren Cohen

How To: Get Buy In For CRO From Your Board - Matt Lacey

Making Mobile-First a Reality - Stuart McMillan